When you need to hire voice over talent for an upcoming radio commercial, corporate video filming, or marketing demonstration videos, it’s important to have an understanding of how to choose the right person for the job. While it might seem like any qualified voice actor will be able to handle the task, it’s better if you can take your time and carefully consider the options. If you’re feeling a little overwhelmed at the start of the selection process, consider the following tips to hire the ideal voice over candidate.
Think About Your Needs
What type of voice over talent do you need, and why? If you’re not sure about where to start, think about your company culture and that audience that you’re trying to reach out to. For example, many companies, regardless of culture and size, opt for female voice over talent. Audiences of all demographics tend to trust and enjoy the sound of a female voice on the radio or narrating how-to videos. Whether you need a brief marketing video or an in-depth narration of a video, consider your audience first. If you do opt for female voice over talent, should your candidate be able to speak in an easily recognizable regional accent, or would you prefer a straightforward, professional tone?
Create a Budget
Before you begin the search for a talented voice over artist, you’ll need to establish a budget. Many people are completely unaware of the average cost per hour of female voice over talent, and it can vary widely depending upon the artist. Instead of choosing an artist first and being disappointed when the services are out of your price range, plan your budget carefully and then decide if you can spare a little wiggle room. If your company is struggling to make sales and connect with a larger audience, then it might be worth it to spend a little bit more than you had initially planned in order to hire a truly talented artist that has a natural ability to get people to listen.
Consider His or Her Credentials
When you’re ready to hire voice over talent, you’ll need to ask the list of candidates about their experience and credentials. If you’re only hiring the voice over professional for a one-time project, it may be advantageous to hire someone with a niche specialization. On the other hand, if you plan to work with this artist often to create a wide variety of projects, it might be best to hire someone that’s flexible and comfortable working on multiple voice over videos.
After you’ve spoken with a few different artists, it’s time to start looking into their reputation. When you’re working on a limited budget, it’s important to get your money’s worth and feel satisfied with the final product. Before you officially hire female voice over talent, be sure to look around online for reviews and steer clear of someone with an abysmal reputation. Your company depends upon quality marketing strategies, and it’s never a good idea to take a chance on someone who doesn’t have a solid track record when it comes to creating sharable marketing materials.