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Social Media Marketing: The Secret to Business Success

Now that social media has come of age, the marketing landscape in this era has undergone considerable change. It is rather obvious that social media is creating new marketing in-roads that weren’t existent previously. Social media is the ticket to sharing information worldwide in a couple of seconds. Lots of people view social media as a platform for personal use but you will be surprised to learn that it can as well be useful in business. Social media is the fastest lane to take marketing strategies to a higher level. Read on to learn more why social media is a big deal in the business world.

Increasing brand awareness is part of the many benefits that comes with social media. There is need to capitalize on all opportunities that maximize visibility. Social media is an essential ingredient in creating new channels that increase your brand’s voice and content. This is crucial for the reason that it simultaneously makes your brand easily accessible for new clients, as well as makes it more recognizable to your existing clientele. For instance, a Facebook user might learn of your company for the first time after having a look at the news feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.

There is also an improvement in brand loyalty for companies that incline towards social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. This study is a classic example of how social media is efficient in promoting client loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.

Social media is an ideal way to make consumers receptive to your messages. It is no secret that social media tools such as Facebook and Twitter are in most cases seen as social networking sites and not avenues for marketing. This is such as big advantage considering that you get the audience’s attention as they will never perceive the post as one with a marketing intent. This in the long run translates to remarkable web traffic not to mention that most of your friends and followers could as well share your posts so as to reach more people out there.

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